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Metaverse Fashion

Writer's picture: Sathya PrakashSathya Prakash

The concept of digital fashion since buying/trying on clothes that only exist online seems quite strange at first?


As this niche market continues to gain traction, many experts are beginning to take the idea of the Metaverse reshaping fashion more seriously in light of its increasing popularity.


For instance, a recent study found that clothing created exclusively in the digital world emits 97% less CO2 and consumes approximately 3,300 liters of water less per item than its physical counterpart.


The data also suggests that replacing physical samples with digital ones during a company's design and development phases can reduce a brand's carbon footprint by a whopping 30%.


In my opinion, as the Metaverse continues to evolve, it will indeed influence and revolutionize the fashion industry.


The intangible nature of fashion in the Metaverse, such as no need for physical clothes, allows users to experiment and create lavish wardrobes that are far grander than what is possible in the physical world.


Due to the fact that the clothes are digital collectibles or non fungible tokens (NFTs), they can be freely traded across open NFT marketplaces, adding to their long-term value.

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